![]() What’s even more worrying is that it is your biggest customers that can be the least loyal, as a Harvard Business School research found. This means that in some industries, you are literally in competition with the rest of the world. New products and services keep popping up all over and, more to the point, it no longer necessarily matters whether they are in the same town as the customer or not. With the UN now considering the internet as a human right, the days of only competing in isolation are limited. The world is your competitionīefore we can talk about the technological solutions to drive a company forward, we need to appreciate the wider landscape. What I see more often than not, is that it is the company culture rather than digital prowess, that can make or break this process. I work with several traditional companies that are all adapting to the changing (digital) landscape at varying speeds.
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